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  • Writer's pictureAshley Michelle

What Does Your Brand Name Say About Your Business?

Choosing the right brand name is one of the first steps to building a successful company. Your company's brand should be inherently distinctive, identify the source of your goods and/or services, and set you apart from another brand. This article will help you better understand the criteria that makes a good brand name and give tips to make sure you have everything in place before making this decision.

The Importance of a Strong Brand Name

A strong brand name is important for many reasons. It can help you to build trust with your customers, make your business more recognizable, and most importantly, help you to stand out from your competition. Your brand name is an important part of your marketing strategy. It can be used on your website, in social media, advertising, and on product packaging.

Here are a few tips to help you choose a strong, memorable name for your business:

  • Determine the message you want to communicate with your name

  • List the values of your business

  • Brainstorm a brand name that is memorable, easy to pronounce, and easy to spell

  • Avoid names that are too similar to other business

  • As you narrow your list, the name should be clear and not open to interpretation

  • Don’t be afraid to get creative

  • Check online availability for domain names and social media handles

Common Problems with Choosing a Weak Name

There are a few common pitfalls you’ll want to avoid. A weak name can make your business seem small or unprofessional, and it can be hard to build brand recognition with a name that’s forgettable or difficult to pronounce.

Here are a few tips for choosing a strong, memorable name:

1. Avoid names that are too common or generic;

2. Avoid names that are merely descriptive. Your brand name should identify or distinguish the source of the goods or services;

3. Test the name out on potential customers or focus groups to get feedback before making a final decision.

In Closing

When it comes to choosing a brand name, there are a lot of factors to consider. But if you keep these tips in mind, you'll be well on your way to choosing a strong, memorable name for your business.

Your Favorite Counsel is also here to help! Schedule a consultation today.

For more advice on Trademarks, Branding, and more follow us at

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